(c) Anita Revel
Having already converted a couple of books into e-Courses, I get asked several times a week, “How do you do it?”
Rather than answer you all one-by-one, I thought I’d create a step-by-step guide instead so you can decide if it’s something you want to do yourself in just seven steps.
1. Have a complete manuscript ready to go. Make sure it has been edited and that you have a range of attractive graphics to pretty it up.
2. Revise your content. e-Courses require shorter, bite-sized content rather than pages and pages of content that a book has. So, get ready to pare down your content to segments that take no longer than 10 minutes to read. If necessary hire an editor to help you be objective. You’ll probably be able to find one at eLance.com or Guru.com at a price and style to suit.
3. Choose how you’d like to deliver your course. My Chakra Workout e-Course, for example, is delivered in bite-size pieces over 12 instalments, while my Goddess Makeover e-Course is divided into 7 segments but delivered in one hit. If you already have a database, ask them what they’d prefer and tailor it to suit – easy!
4. Choose your delivery provider. Depending on how you’d like to deliver your course will impact which service you end up using. For the Chakra Workout course I kept it simple by setting up “auto-responders” (emails that get sent automatically at pre-set times) via this service. I wanted to include pdfs and audio files with the Goddess Makeover course, however, so spent a fair bit of time setting it up with this service. Do your homework about which service suits you best.
5. Set up your e-Course. Most services have online tutorials guiding you through their system, so do have these tutorials open to guide you while you set up your content and design. Both of the services I mentioned above can accept payment too, so consider offering a subscription-based e-Course to not only recoup your investment, but to begin making a living!
6. Test and test again. Once you have completed setting up your content, set up a gmail account and sign up for your own e-Course. Check your formatting, content and that the delivery options work. Invite some trusted colleagues to sign up and give you their feedback. The secret to great feedback is honesty, so never take any constructive criticism personally – just be grateful for it and fix the problem!
7. Kick-start your marketing efforts* Do whatever you can to get the word out… use Facebook, Twitter, YouTube, your friends, co-promotional activities with colleagues whose work you love, submitting informative articles to article libraries, and so on. Do be original with each submission, but at the same time, keep your branding, links and imagery consistent.
* Before you invest your time and money setting your e-Course up, make sure there is a market for it! Do this with traditional market research and / or focus testing methods.
* You don’t need to wait until after you’ve set up your e-Course to start promoting it. The most cost-effective way to begin building a list or fan-base is to set up a Facebook page. You can begin building one by clicking on the “Create a page” link in the left-hand column of this page, and follow the wizard through. Invite your friends to “like” your work, and you’re on your way!
* If you are offering your e-Course in exchange for money, I also recommend you enlist with an affiliate program such as this one or this one. Offer at least 50% in commissions, and let others speed the word in exchange for some coin.
Want more? A one-on-one guidance session tailored to your needs? Contact Anita for a consult!